Monthly Archives: October 2012

99 New Social Media Stats for 2012 | The Social Skinny

99 New Social Media Stats for 2012 | The Social Skinny.

99 New Social Media Stats for 2012


social media statisticsFollowing on from my last series of social media statistics articles: 100 social media, mobile and Internet statistics for 2012 from March, 100 social media statistics for 2012 that I posted in January and 100 more social media statistics for 2012 that I posted in February, here are the latest stats as at May 2012. (Update: there is now a newer, shinier social media stats article I have posted in September 2012.  This took me a decent chunk of my time to put together so it would be great if you sent me a bunch of flowers, a million dollars or just posted a nice thanks message in the comments section (ideally the million would be great). Also, in the interests of shameless self-promotion, please like my Facebook Page and follow me on Twitter. And now, for the stats…

General Social Networking Stats

  • 62% of adults worldwide now use social media
  • Social networking is most popular online activity, with 22% of time online spent on channels like Facebook, Twitter and Pinterest
  • 56% of social media users have admitted to using channels to spy on their partners
  • Brazil has the highest online friends – average of 481 per user
  • Japan has the lowest average online friends – avereage of just 29 friends per user

Mobile + apps Statistics

  • 42% of mobile users share multimedia via Facebook
  • Google+ is the second-most used social network for sharing multimedia content from a mobile device (10%)
  • Smartphone owners now spend as much time using social networking apps such as Twitter and Facebook as they do playing games
  • In Q1 2012, users logged an average of 24 minutes per day using social apps (on phone), with 24 minutes being spent on gaming apps
  • There were around 100 billion smartphone application sessions during Q1 2012
  • Users log an average of 77 minutes per day using apps on their smartphone

Social commerce statisticssocial commerce

  • Social commerce sales should total $9.2 billion by the end of this year and are expected to climb to $14.25 billion in 2013 and $30 billion in 2015
  • Some 167 million people will shop online this year, which will increase to 192 million by 2016 (spending an average of $1,800 per person per year)
  • 20% would purchase within a social media site
  • 40% of Twitter users regularly search for products via Twitter
  • 12% of consumers have purchased a product online because of info they found on Twitter
  • 60% are willing to post about products/services in FB if they get a deal or discount

Social media in business stats  social media for business

  • 65% of the world’s top companies have an active Twitter profile
  • 90% of marketers use social media channels for business, with 93% of these rating social tools as “important”
  • 43% of marketers have noticed an improvement in sales due to social campaigns
  • 72% of marketers who have worked in social media for three or more years said that they saw a boost in turnover due to social channels (the longer you’re working in it the better you get)
  • 91% of experienced social marketers see improved website traffic due to social media campaigns and 79% are generating more quality leads
  • The average time spent by marketers on social media is 1-5hrs per week for those just getting started and 6+ hours per week for those with 3+ years of experience
  • The most popular social networking tool for marketing is Facebook – being used by 92%, followed by Twitter (84%), LinkedIn (71%) and blogs (68%)
  • LinkedIn is 4X better for B2B lead generation than Facebook and Twitter
  • Only 10% of marketers are actively monitoring social media ROI
  • Only 22% of businesses have a dedicated social media manager
  • 23% of Fortune 500 companies have a public-facing corporate blog
  • 58% of Fortune 500 companies have an active corporate Facebook account, 62% have an active corporate Twitter account
  • 47% of customers are somewhat likely to purchase from a brand that they follow or like
  • 80% of US social network users prefer to connect with brands through Facebook
  • 40% of consumers prefer social logins over creating a new/guest account
  • In terms of users engaging with social log-in, 60% use Facebook, 12% Yahoo, 11% Twitter, 10% Google and 7% LinkedIn

Small Business Social Networking Stats

  • 53% of small businesses are using social media
  • 88% believe exposure is the biggest benefit
  • 19% use Facebook, 15% LinkedIn and 4% Twitter
  • 12% think it’s a must, 24% do it when they have the time and 14% say they don’t know enough about it
  • Among online retailers, only 33% have metrics in place to track social media ROI

Pinterest statisticspinterest logo

  • Pinterest is now the third most popular social network, behind Twitter and Facebook (in the US)
  • 60% female
  • 29% 35-44, 27% 25-34, 24% 45-54, 8% 55-64, 6% 18-24, 3% 0-17, 3% 65+
  • 37% earn betwen $25k-$50k, 33% earn between $50k-$75k and 13% earn between $75k-$100k
  • Over 20% of Facebook users are on Pinterest daily
  • The Pinterest app has been downloaded nearly 250,000 times
  • Pins with price information are just as likely to be shared as those that don’t – but are liked more often (1.5 likes vs 1.1 likes on average)
  • For branded accounts, pins without prices are over twice as likely to be repinned than pins with prices
  • The average time spent on Pinterest is 14.2 minutes
  • Pinterest is projected to account for 40% of social media driven purchases by Q2 2012 (Facebook 60%)
  • Buyers referred from Pinterest are 10% more likely to buy something and spend an average of 10% more than visitors from other social networks
  • The US is the biggest country on Pinterest (accounting for almost 50% of users), followed by India (4.4%) and Canada (3.6%)

Twitter statisticsTwitter bird

  • The average Twitter user has 126 followers
  • The average Twitter users tweets a link at 9am, achieves a 1.17% click through rate (1.4 followers click the link)
  • Over 40% of Twitter users do not tweet anything
  • About 0.05% of the total twitter population attract almost 50% of attention on the channel
  • 71% of the millions of tweets each day attract no reaction
  • 25% of Twitter users have no followers
  • 45% of the mass communications posted on Twitter are nonsense
  • 8% of Americans use Twitter
  • Twitter now has more than 140 million active users, sending 340 million tweets every day
  • Twitter users send over a billion tweets every 72 hours
  • Twitter should see 250 million active users by the end of 2012

Facebook statisticsFacebook like

  • 137.6 million unique visitors per month (In the USA alone)
  • 7:45:49 = time spent per person per month on Facebook
  • 54% of monthly users access it via a mobile device
  • Facebook has 901 million monthly active users

  YouTube Statistics

  • 106.7 million unique visitors per month
  • 1:41:27 = time spent per person per month on Facebook
  • There are 4 billion views per day on YouTube

Social TV Statistics

  • 42% of Americans watch TV while they’re on their laptops, smartphones or tablets
  • 45% of men and 55% of women tweet while watching TV
  • 31% of those aged 50+ are talking “TV” on social media, 27% 25-35 and 12% up to 18 years
  • 50% of Twitter users that engage with shows discuss the show they’re watching in real-time
  • 77% of social network users tweet to tell friends what they’re watching
  • 68% tweet to keep shows they like on air

Customer Service in Social Media Statistics

  • Social media users are willing to pay a 21% premium for brands that deliver great service through social media
  • 17% have used social media in past year to obtain a service response
  • Social media users who receive great service tell an average of 42 people (compared to just 9 for social absentees)
  • 83% of social media users have not completed an intended purchase because of poor customer service and will inform 53 people (compared to 49% and 17 people for those not active on social)

General Internet statistics 2012Internet

  • The average US internet users spends 32 hours online every month
  • Every month the online population spends equivalent to 4 million years online
  • On average a global internet user spends 16 hours online (vs 32 hours for USA)
  • The UK has the highest percentage of people online (85% = 53 million), followed by Germany (82% – 67 million), Fance (80% 52 million), Japan (80%, 102 million) and the USA (79% – 244 million)
  • China has the most people online – 456 million (only 34% of population)
  • Chinese users spend more than 5 hours a week shopping online
  • There are more than 1 billion search queries per day on Google
  • The highest growing trends: location-based services (27%), Timeshifted TV (27%), Internet Banking (19%)
  • Least growing trends: Professionally created videos (12%), Live Internet videos (12%), user created videos (12%)


So that’s about it for the latest social media, mobile and Internet statistics as at May 2012 – as per usual I’ll have another statistics update in another month for you. To make sure you don’t miss out on the most up to date statistics be sure to like my Facebook Page, follow me on Twitter, Pinterest, Google+, YouTube…. I love being stalked. And also, that million dollars (most importantly).

List of contributing statistics articles:

You might also like:
100 Social Media, Mobile and Internet Statistics for 2012 …
100 more social media statistics for 2012
Australian brands on Facebook: statistics and best practice
216 Social Media and Internet Statistics (September 2012)
100 social media statistics for 2012

Live Chat is now active on the Neschen Americas SEAL(r) web site !

Neschen Americas SEAL(r) Website Adds Live Chat!

Neschen Americas is updating their customer service abilities by adding Live Chat to their site.  They are using BoldChat as their service to accomplish this. From what I hear, this has already resulted in better customer support and even a few new sales! Do you use live chat on your site? If so what is your experience with this type of service?

Graphic Design Software & Skills

Graphic Design Software & Skills: You The Designer’s 1st Infographic!

News, Resources   February 28, 2012  by Cadence Wu

If you were with us back when we first launched our Graphic Designer Survey, we’re glad to let you know that we’ve just released the first of a series of infographics we’ve made from the survey’s results! This one is about popular graphic design software we use today, and statistics on skill sets and specializations we tend to have. Check it out below!


Enhanced by Zemanta

Infographic: 10 Myths About Graphic Design – You The Designer | You The Designer

Infographic: 10 Myths About Graphic Design – You The Designer | You The Designer.

Infographic: 10 Myths About Graphic Design

Articles, Resources   October 15, 2012  by Patrick Jude Ilagan

Throughout the years graphic designers have tried to dispel the myths surrounding graphic design and working as a graphic designer.  While some myths are hilarious and particularly harmless, there are other myths that are annoying and generally unhelpful in the understanding of clients to graphic design and graphic designers. In our quest to demystify these myths we here at YTD made a cool infographic for you to share that will help people understand what graphic design and being a graphic designer really is.

**EDIT: Hey guys! We went through the infographic again and already fixed the errors that you guys pointed out. In that we would like to apologize and thank you guys for your inputs.**

What do you guys think? Do you find this helpful? Drop a comment below and tell us your thoughts! Do check us out in Facebook, Twitter and Google+ also do not forget to subscribe to get first dibs in all things awesome.

Author: Patrick Jude Ilagan

Patrick Jude Ilagan is a graphic designer/photographer hailing from the vast jungles of urban Manila. Always on the look out for visually appealing stuff he scours the internet and the bustling city in search of inspiration. His tools for mass creation is a Canon 500D along with a wide array of lights and lenses plus a 4 year old (but still fighting) laptop. Check out his work here.

Enhanced by Zemanta

The State of Finishing and Beyond – My Graphics Guru

The State of Finishing and Beyond

Posted by Neschen Americas on March 13, 2012 at 1:43pm

View Blog

The State of Finishing and Beyond

By Angie Mohni, V.P. Marketing, Neschen Americas

With the technological advances being made in ink used with large format printers, the question that begs an answer is; is finishing really necessary? The answer is a resounding yes!

Despite advances in ink (Solvent, Eco-Solvent, UV, Latex etc.) finishing is still necessary for two very important reasons, protection and enhancement of the image. While inks are indeed adding longevity to images, finishing these images can add an almost indestructible layer of protection to an image while at the same time actually enhancing color.

Manufacturers of laminates are constantly improving the adhesives used along with the film itself. Water-based adhesives are being use where solvent-based adhesive once were. Films are becoming not only better at beating back the suns UV components, but also in adding unique properties like anti-graffiti.

In addition, new adhesives are being developed that allow for unique applications such as wall graphics, re-positionable windows graphics and more. Of course a good laminator is needed to apply these new films.

Laminators themselves are also being moved forward in technology so that while still needed for applying films and adhesives to substrates, they are also being used in more unique applications, such as circuit boards, lamp shades, lenticular signage and more. This requires the makers of said equipment to re-think the possibilities for laminators. Alterations in length, how pressure is applied and controlled and even how media is loaded are now being made a part of the laminator technology advancements.

In addition to all of the above, due to the economic stresses in the marketplace today, manufactures are finding ways to improve film, adhesives and laminators while saving costs. No doubt the engineers are, at this moment, brain-storming in anticipation of the next exciting release of a printer or ink technology.

The bottom-line? Stay tuned for the release of some very interesting products in the next few months.

via The State of Finishing and Beyond – My Graphics Guru.

Canadian Speed Control – My Graphics Guru

Canadian Speed Control – My Graphics Guru.

Speed control being used in Canada .
How’s this for effective speed control?

I don’t know about you, but
this would certainly slow me down!
People slow down and actually
try to “straddle” the hole.

 This is an actual speed control
service that is currently in use.

It is MUCH cheaper than speed
cameras, radar guns, police officers, etc.

Giveaway of the Day – free licensed software daily.

Giveaway of the Day – free licensed software daily. 

You really need to check this daily or have the email delivered, you’ll save thousands and get to use really cool software!

The Four Steps of Graphic Design

I was taking a look at graphic projects, you know the daily work we get, to see if I could break it down into simplified, logical steps. The reason for this is to start a discussion on how we get things done and to see if you have an opinion on how to better serve the graphic market. So read on and let me know if you agree, disagree, or if you just want to add a step or comment.


Software – Original Designs

Whether you use an Adobe product such as Photoshop or Illustrator, or a more specific product such as FlexiSIGN, PosterShop or SignLab, learning the little tips and tricks that each has for design is essential. Be sure to invest in online, computer-based or live training so you can take full advantage of these fine products.

Web Images – Small Signs

Of course some images in your layout will come from the internet, so it is also essential that you understand formats, resolutions. Also understand copyrights so you don’t get yourself in trouble legally. Take advantage of Googles advances search options to find legal images. Google image searches are awesome and can provide many images for those layouts. Products like Vectormagic and PhotoZoom Pro can also be helpful in resolving resolution issues.

Cameras –Photos

Of course let’s not forget the good ole digital camera. A good camera is great for recording where an image or sign is to be placed, and can be used in mockups. It also can be useful in taking images that are very unique as well. Most of the time a good 8 megapixel camera will do well, especially if you use the programs mentioned above for resolution issues.

The key to all of the above design tools is knowing your tool. Learning, education, training and practice are essentials to getting a good design.


Water Ink – Desktop

Surprisingly, aqueous inks are making quite the comeback in signage and printing. The wider color gamut and cheaper inks are probably part of that equation. In addition, there are many more media, including textiles that are aqueous compatible for instance take a look at some from Neschen Americas.

Solvent Ink – Large

Of course solvent printers are still very popular and well supported. There are many ICC profiles, but be careful with those newer printers where ink sets go beyond CMYK and use orange red, blue, violet inks. Some RIP software does not yet support these extra color channels.

UV Ink – Flat Bed

Flatbed printers are also climbing in popularity, probably due to the fact that many of them can print right to a substrate such as Cintra etc. and because the ink set allow for immediate use outdoors.

Latex Ink – Heat

HP introduced the latex printer but Mimaki now also has a model. This ink set is useful for many reasons. One is that the finished product can immediately be laminated, and two, the ink has a bit more “stretchability” than solvent and thus can handle those acute contours on a vehicle wrap fro instance.


One Side – Cut Sheet or Roll-to-Roll

Finishing can be as simple as covering a sheet to roll of prints with a thin film to protect from UV or to add durability to the finished image. There are many films to choose from and many are simple to apply by using a laminator and pressure. Check out some from SEAL®.

Both Sides – Encapsulate

Occasionally, an image may need to be encapsulated where, both sides are laminated. Typically this involves heat-activated laminates, but pressure sensitive laminates can be used as well, if you have the right laminator.

Adhesive Only – Mount

Finally, there are times that we use mounting adhesives. Lately, companies such as SEAL have release adhesives that are permanent on one side and removable on the other. Check our SEAL new gudy window product as an example.


Foam Board – Signs Etc.

Sometimes we just need a simple adhesive to mount an image to foam board. There are many choices here from a simple spray can of adhesive to more permanent adhesives applied with your laminator.

Plexiglas – Back light

Adding images to the back-side or second surface of a clear Plexiglas can be a bit more challenging. Not only must the image align correctly but the adhesive must be perfectly clear. SEAL makes a product called OptiMount that can be useful here.

Windows – Advertise

Window advertising is a great application and requires two types of adhesives, permanent and removable. The permanent for those location where the customer wants the message to endure for years and removable where the customer wants the message to come down in a few days or weeks and replaced with new advertisement. Again, gudy window by SEAL is a good choice here.

So basically, Im saying there are four steps in successful graphic design and you need to consider each of these in choosing the right tools.

Enhanced by Zemanta

SGIA 2012 Was a Great Show

SEAL 62 Pro MD a Smash Hit


SEAL-Neschen Americas showed off their new SEAL65 Pro MD high end laminator. This is a bi-directional machine with a new Windows-Based control panel. Looked really nice, smooth and based on all the sales they closed, its going to replace a lot of slower machines out there. Look for more from this progressive company.

If you want to watch a nice video of this machine use this link:


SGIA Attendance Up

I’ve been to many shows over the years and in the last few years, attendance was way down, but this SGIA show, was so busy for Thursday and Friday that there was little time for lunch! And those attending seem to know what they wanted and asked great questions. Hopefully this is a sign the graphic economy may be coming around.

SGIA 2012

What In the World is New at SGIA?

Well, I’m on my way to Las Vegas, NV to attend the 2012 SGIA show. I’ll be doing demonstrations of the new SEAL 65 Pro MD laminator for SEAL and Neschen Americas. But I thought it might be nice to actually walk the show, take some photos and talk a bit about what’s new. In the current economic environment, I thought you might like to know what’s happening that could make you some money. So I’ll be taking photos, shooting video and generally posting what looks like a cool product. If you have any suggestions, please email me at

SEAL 65 Pro MD Laminator

Since I will be demoing the new SEAL laminator, I thought I’d share some initial thoughts with you. This thing is cool! It has a windows based operating system for the control panel, so they can update and upgrade it in the future with things like training videos, dear to my heart. In addition, I actually saw a beta unit do thermal encapsulation at 15 ft per minute! That’s like 5 times faster than norm! If you’ll be attending come see me! Here’s a video that shows off some of the features:

%d bloggers like this: